Specimen 001E-comm
Cart recovery never switched on.
People add to cart, get distracted, and nobody ever reminds them. Usually an afternoon to fix, and it tends to pay for itself fast.
One guy + AI · Based in Florida · Clients anywhere
I find what's missing, broken, or forgotten in your business. Then I fix it before you pay me.
Hey, I'm Matt. I have a knack for spotting the gap in a small business setup: the leak in the checkout, the ad spend that's lying to you, the Google listing that sends people to the wrong door. I build the fix fast. You see it working. Then we talk money.
Based in Altamonte Springs, Florida, and working with small businesses wherever they are. The AI makes me fast. The judgment calls, the experience that informs them, and the accountability are mine.
texting is the fastest way to reach me
Free look · sample
Online store, ~$30K/mo
- ✗Abandoned-cart email exists. It's switched off.
- ✗Meta ads "driving" sales that were coming anyway.
- ✗Google listing still shows the old phone number.
- ✗Same 12 customer questions answered by hand, daily.
- →Fix first: cart recovery. Built on my dime. You see it recover a sale, then you pay for it.
Cost of this look: $0
No contract
The short version
Three things you should know before you text me.
01
One guy + AI.
No team, no account managers, no "we" pretending to be a company of forty. It's me, multiplied by AI. You text me, I text you back. The person you talk to is the person doing the work.
02
Trust over lawyers.
No 12-month contract. No big deposit on faith. Small pieces, paid once you've seen them work. Either of us can walk after any milestone, no hard feelings.
03
You'll know the price first.
Before I build anything, you get the number. Most pieces land between $150 and $3,000. No hourly meter running, no surprise invoice. See ballpark pricing.
Receipts
I'd rather show you than tell you. But here's the sell.
A few results from real engagements. Happy to walk you through how any of them happened.
$150K+
One launch weekend (Alarm Panel Pro)
Nine years running marketing and operations for Konnected, a smart-home hardware brand with 25,000+ customers. One product launch, one weekend, $150K+ in the door.
35–40%
Email open rates, up from ~20%, across 60–75 HubSpot workflows
Rebuilt the nurture emails for the same brand, and clicks went from 2% to about 6%. HubSpot end to end: marketing, sales, and service.
Under 0.5%
Hard bounces, down from ~4%, after cleaning a 200,000-contact database
Cleared out 25,000+ stale records so the emails that mattered actually landed. Not glamorous. Very effective.
25 days
Full marketing stack, from zero
A pre-opening Orlando attraction: Klaviyo, GA4, ad accounts, helpdesk, and every listing fixed, all before the doors opened.
~$60K
Backlogged refunds and 14 chargebacks sorted out
Same engagement. Wrote the customer communication that turned a trust crisis back into a customer base.
+35%
Profit per sale
Pricing and channel work for an instrument e-commerce brand. Plus a +30% conversion lift on a landing page rebuild, and I grew a Florida tour company's social following from ~500 to 4,000+.
Why the "AI" is in the name
Yes, the AI part is on purpose.
buzzword and the real thing... both are true
Every small business owner I talk to is being told they need AI, yesterday. I'm a marketer. I know a buzzword when I put one in my own domain name.
It's also real. I've watched it do in an afternoon what used to take a team a week. And I've watched it make a lot of good jobs disappear, including my own long-time brand-side role. There's plenty to be uneasy about.
So I did the practical thing. I got good at it, and built a business that's one guy + AI, where AI multiplies me instead of replacing me. That's how I deliver fast, and how I can afford to build the first piece before you pay. Now I help small businesses do the same thing, without losing the oversight and the human voice their customers actually trust.
RULE 1
Multiply people. Don't replace judgment.
AI drafts, sorts, summarizes and does the grunt work. A person who knows your business makes the call.
RULE 2
A human signs off on anything with your name on it.
Customer emails, marketing, PR, review replies. AI can write the first draft. It never hits send.
RULE 3
Start with the leak, not the tool.
Start with where time or money is leaking. Then ask whether AI is really the cheapest way to fix it. Often the answer is something simpler, like a clearer form.
Where AI earns its keep
- Sorting the inbox and drafting replies for you to approve
- An FAQ assistant trained on your own answers, clearly labeled as a bot
- Lead follow-up that doesn't go cold while you're on a job
- First drafts of posts, emails and product copy, in your voice
- A plain-English weekly summary of your numbers
Where I keep it out
- Sending anything to customers without a person reading it
- Prices, promises, refunds, and anything legal or medical
- Pretending to be a human. If a bot is talking, people should know
- Anything you can't see, explain, or switch off
- Pasting your customers' private data into random tools
Field notes
Stuff I find all the time.
Most small businesses aren't broken. A few things got forgotten, never got set up right, or stopped being tracked. Some regulars:
Specimen 002Ads
Ads taking credit for sales you'd get anyway.
Ad platforms grade their own homework. I've spent years sorting out which ad spend actually drives sales and which just takes the credit.
Specimen 003Local
Google says you close at 5. You close at 7.
Wrong hours, no photos, 11 reviews next to a competitor with 300. Very fixable, and usually fast.
Specimen 004Leads
The contact form goes to an inbox nobody checks.
Paying for traffic, then letting the leads die in a folder from 2019. More common than you'd think.
Specimen 005Retention
Every customer is a one-time customer.
No email list, no follow-up, no reason to come back. The cheapest sale you'll ever make is to someone who already bought.
Specimen 006Support
You answer the same 40 questions every week.
A clean FAQ plus a well-behaved AI assistant can take most of that off your plate. Supervised, trained on your stuff, not set loose.
Specimen 007Data
Nobody actually knows what's working.
Five tools, three logins, zero answers. I'll get you down to a couple of numbers you can trust and check in 30 seconds.
Specimen 008Web
The website fights you on a phone.
Most of your customers are on a phone. Slow loads, tiny buttons, and no tap-to-call are costing you.
Not sure which one is yours? That's literally the free part.
Starter fixes
The usual suspects, at fixed prices.
The most common problems, packaged with a clear finish line and a price you know up front. Built first, paid after, and they all work remotely.
How it works
The handshake deal.
Old-school, trust-based, milestone by milestone. I take the first risk. You decide at every step whether to keep going.
-
1
Tell me what's bugging you.
Text, email, or the form. Two sentences is plenty. Send your website or store link if you have one.
-
2
I take a look. Free
I dig into your site, store, listings, ads, whatever's relevant, and tell you straight what I think is missing and what I'd fix first. No 45-minute "discovery call" that ends in a proposal.
-
3
I build the first piece. Before you pay
If it's worth doing and I get a good read on you, I build it on my own time. You see it working before you owe me anything.
-
4
You pay for what you saw.
Useful? You pay the price we agreed on before I started. Not useful? No hard feelings. It doesn't go live, and it stays mine.
-
5
Pick the next milestone. Or don't.
Every milestone is a fresh decision: go deeper, pause, or part as friends. Nothing auto-renews into a year of regret.
Why no big contract
Why I don't make you sign a novel.
The usual agency deal
- 12-month commitment
- 50% deposit up front, on faith
- 14 pages of legal CYA
- Monthly report you don't read
The deal with me
- Small milestones you can see
- Pay after it works, pay often
- One page, plain English
- Re-decide at every step
Here's what I've learned: a giant contract mostly protects whoever has the bigger legal budget. That's never a small business, and it's definitely not me. If something goes sideways, neither of us is suing anybody over a $900 invoice. We'd both just lose.
So I protect both of us the old-fashioned way. Keep the pieces small, get paid often, and tie every payment to something you can actually see working. Worst case, one of us is out one milestone. That's a risk I'm willing to take on you, if my read on you is good.
That's the deal: a handshake, a short written scope so we agree on what "done" means, and frequent check-ins. If it stops making sense for either of us, we stop.
The fine print, in full: work you haven't paid for doesn't go live and doesn't get handed over. Once it's paid for, it's yours. My own templates and know-how stay mine, so I can keep doing this for the next person.
About
So who is this guy?
I'm Matt Clark. Biology degree from the University of Florida. I spent my twenties as an aquarist and coral restoration tech, mostly in the Keys, then guided kayak eco-tours on Central Florida's rivers before I fell into marketing for good. For nine years I ran basically the entire marketing operation for a smart-home hardware company: HubSpot, email automation, Shopify, ads, and the AI support setup, all of it, mostly by myself.
I'm a generalist and a diagnostician. I get fluent in new tools fast, and I don't wait for a course to tell me how. The science background shows up in how I work: look at the evidence, form a hypothesis, test it, and don't fall in love with it.
These days I work as one guy + AI, on purpose. It's how I deliver at the speed of a small team, and it's what I help other small businesses do, carefully. More on that here.
Fit check
Let's save us both some time.
We'll probably get along if…
- You run a small business or online store with real customers, and you're stretched thin.
- Your setup got built piece by piece and nobody fully understands it anymore.
- You know something's off but can't quite name it.
- You'd rather see something working than read a proposal about it.
- You want someone who'll tell you when an idea won't work.
- You're curious about AI but don't want to hand your customers to a robot.
Probably not a match if…
- You want a 60-slide strategy deck and a kickoff meeting about the kickoff meeting.
- You need someone to nod along.
- You want free work forever. The first build is a first date, not a marriage.
- You need it done yesterday, perfectly, for free.
- You want AI to "just run the business." It shouldn't, and I won't let it.
Your move
Tell me what's bugging you.
Two sentences and a link is plenty. I'll take a look for free and tell you straight what I'd fix first, even if the answer is "you don't need me."